NovoChoice
Built for consumer-product launch decisions

Keep real consumers in every decision.

NovoChoice turns real consumer conversations into reusable consumer agents, so teams can test ideas, claims, pricing, packaging, and launch plans before they spend.

Private pilot readoutready
Pilot scope
One decision
Evidence
Real interviews first
Output
Reviewed memo

A fuzzy question becomes a consumer model your team can keep asking.

Day-one interviews become a reusable decision asset, not another static report.

  1. 01

    Start fuzzy

    Not a brief, not a screener. A real question.

  2. 02

    Match consumers

    50+ qualified consumers, in 72 hours.

  3. 03

    Build the consumer model

    NovoChoice turns the interviews into a model your team can ask.

  4. 04

    Keep asking

    Every new study starts from a sharper consumer model, not from zero.

NovoChoice sets a research question, matches 50+ consumers, and runs the first interview.

Interview 12 of 50+ · 47 hours in

Live
Maya T., Mom of 2

Maya T., Mom of 2

Tier-1 city · 1 newborn · 1 toddler

50+ real consumers, talking to your AI in 72 hours.

AI runs the conversation. Consumers speak naturally. You read the real answers.

  1. 01

    AI runs the conversation

    An AI moderator asks like a real researcher would — not a script, not a form.

  2. 02

    Consumers speak naturally

    In their own language, dialect, and rhythm. Nothing is flattened to a multiple-choice answer.

  3. 03

    Real objections captured

    Pushback, hesitation, and the thing they almost said — all kept, not polished.

  4. 04

    Decision logic preserved

    Why they said yes, why they walked away. The reasoning chain stays attached to every answer.

From 50+ interviews to 10,000+ consumers you can keep asking.

The 10,000+ figure refers to modeled consumer agents extended from interviews, category signals, and explicit assumptions. It supports directional decisions and should be followed by real-market validation before large commitments.

52

Live · Generating
Consumer

Just her breathing. The audio monitor wasn't much help.

20 quotes · 1 minute

Interview records

52 interviews complete in 47 hours.

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5 consumer agents · 200 variants each

Consumer intelligence build

Interviews, category trends, and social signals build reusable consumer agents.

Maya T.

Maya T.

1 real consumer

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1 real · 200 variants · 50+ agents

Consumer pool

10,000+ consumer agents, one reusable market, ask again any time.

The same consumer intelligence, every time you ask.

Ask the same consumer intelligence layer every time a new product decision lands.

How they use it

Maya Chen

Busy parent

US household72%
Moment
High intent, low patience
Behavior
Sunday-night routines drive refill interest, but mess risk blocks trial.
Live signal
repeat buy
Who buys

Aiko Tanaka

Routine optimizer

Japan beauty
Age36

Pays for calm packaging, visible hygiene cues, and clear dosage steps.

Live signal
hygiene
What they say

Noah Brooks

Review scanner

Amazon shopper64%
00:19

I would check the one-star photos before I believe the leak-proof claim.

What they say
Live signal
reviews
What they feel

Sofia Reyes

Eco-pragmatist

EU grocery58%
Positive with price caveat
58%

Likes lower waste only when the price and shelf footprint remain sensible.

Live signal
Life context

Kenji Mori

Small-space planner

Japan home
Age45

Rejects bulky packs and rewards designs that disappear into a cabinet.

Live signal
cabinet fit
How they use it

Maya Chen

Busy parent

US household72%
Moment
High intent, low patience
Behavior
Sunday-night routines drive refill interest, but mess risk blocks trial.
Live signal
repeat buy
Who buys

Aiko Tanaka

Routine optimizer

Japan beauty
Age36

Pays for calm packaging, visible hygiene cues, and clear dosage steps.

Live signal
hygiene
What they say

Noah Brooks

Review scanner

Amazon shopper64%
00:19

I would check the one-star photos before I believe the leak-proof claim.

What they say
Live signal
reviews
What they feel

Sofia Reyes

Eco-pragmatist

EU grocery58%
Positive with price caveat
58%

Likes lower waste only when the price and shelf footprint remain sensible.

Live signal
Life context

Kenji Mori

Small-space planner

Japan home
Age45

Rejects bulky packs and rewards designs that disappear into a cabinet.

Live signal
cabinet fit
Launch risk

Priya Nair

Ingredient comparer

US wellness46%
Switching risk: medium

Needs a clear switching reason before leaving a trusted incumbent.

Live signal
ingredient proof
Price reaction

Luca Bianchi

Shelf comparer

EU retail66%
Price cue beats eco cue

Decides in seconds at shelf and only notices one concrete benefit.

Live signal
Product feedback

Hannah Lee

Content-led consumer

TikTok shopper
00:34

Show me the routine, not just the finished result.

Product response
Live signal
UGC
Price reaction

Omar Haddad

Bulk-value evaluator

Club-store consumer66%
Two-pack sweet spot

Likes unit savings, but rejects packs that create commitment regret.

Live signal
Who buys

Emma Wilson

Design-sensitive consumer

Premium consumer
Aestheticminimal

Accepts a premium when the object feels display-worthy and the story stays quiet.

Live signal
countertop
Launch risk

Priya Nair

Ingredient comparer

US wellness46%
Switching risk: medium

Needs a clear switching reason before leaving a trusted incumbent.

Live signal
ingredient proof
Price reaction

Luca Bianchi

Shelf comparer

EU retail66%
Price cue beats eco cue

Decides in seconds at shelf and only notices one concrete benefit.

Live signal
Product feedback

Hannah Lee

Content-led consumer

TikTok shopper
00:34

Show me the routine, not just the finished result.

Product response
Live signal
UGC
Price reaction

Omar Haddad

Bulk-value evaluator

Club-store consumer66%
Two-pack sweet spot

Likes unit savings, but rejects packs that create commitment regret.

Live signal
Who buys

Emma Wilson

Design-sensitive consumer

Premium consumer
Aestheticminimal

Accepts a premium when the object feels display-worthy and the story stays quiet.

Live signal
countertop

A consumer decision lifecycle your team can pressure-test first.

Identify whether a category, need, or audience is concrete enough to deserve more work.

Where does the need look most concrete?

Night routine relief
86
Small-space storage
74
Sensitive-skin care
62
Giftable starter set
48
Price-first browsing
32

Categories where consumer intelligence fits.

Built on real interviews and reusable consumer agents, for decisions with too many options, unclear objections, or expensive next steps.

Beauty & personal care

What consumers say they believe, what they actually use at home, and what they will pay 30% more for.

Food & beverage

Which meal and which moment the product wins, and what kills repeat after week 2.

Home & household

Which pack wins the shelf, and which old habit it has to break to win.

Consumer electronics

Which spec a consumer will quote to a friend, and which one they scroll past.

Baby & family

Which ingredient a parent types into search, and what answer they need to see.

Pet care

What the dog finishes and what gets left in the bowl — two different product signals.

Retail & private label

Which 3 SKUs a store should carry, and which 1 it should drop.

Apparel & lifestyle

Which photo style earns a save, and which size drives a return.

Know the boundary before you use it.

NovoChoice is built for decisions before spend, with real consumers still in the loop.

consumer-intelligence-pilot

Does NovoChoice replace real consumer research?

No. Real consumers stay in the loop. NovoChoice turns what they teach you into reusable consumer intelligence, then points the team to the next real validation.

Bring one real decision.

We will turn it into a private consumer intelligence pilot and show what your market would challenge before you spend.

30 min setup
1 real decision
Private pilot readout
Private by default

Customer materials are not published without approval.

Human-reviewed

The pilot ends with a reviewed decision readout.

Scoped first

We confirm fit and scope before paid work.

We reply with fit, scope, and the recommended pilot path.